Marina, head of research at Enquiro, has just posted about Michael Ferguson's (Senior User Experience Analyst for Ask) task of “helping the design, marketing, engineering and R&D teams build valuable and delightful experiences”.
Michael divulges some of his more simple rules and guidelines, which Marina discusses in great detail with practical examples.
Those main guidelines are here:
- Speak clearly: use direct and simple language.
- Make it clear where someone is in the experience and what their choices are. Make the choices distinct from each other.
- Reduce work on the user's part wherever you can. Less to think about, with fewer clicks, keeps them in the flow.